Resume

Anthony R. Hays
Brand Director & Sr. Graphic Designer
creativelab@anthonyhays.com
Burbank, California 91505

Skills

University of New Mexico
Bachelor of Arts (B.A.), Graphic Design
2011 – 2014

University of New Mexico
Digital Photography Certificate – Level 2, Photography
2012 – 2014

New Mexico State University
Associate’s degree, Visual Communication
2009 – 2011

Trimble Sketchup Certificate of Completion
Architectural Drafting and Architectural CAD
2019

Adobe Certified Associate
Print and Digital Media Publication
InDesign CC
2024

Graphic Design & Illustration with Illustrator Illustrator CC
2024

Certified Professional Photographer (CPP)
Professional Photographers of America
2019

E-Commerce & Art Director

Creative Direction & Brand Identity:
- Designed product sell-sheets, digital ads, vehicle wraps, window graphics, and POP merchandising to enhance visibility.
- Developed and implemented a brand guide, ensuring consistency across web, print, and digital platforms.
E-Commerce & Digital Strategy:
- Maintained double-digit growth in online sales through strategic Shopify management, UX optimization, and targeted digital marketing.
- Built and managed a dealer-focused website to showcase products, boost engagement, and streamline information access.
Marketing & Campaign Execution:
- Partnered with Sales, Product, and Marketing teams to develop integrated campaigns across social, email, PPC, and print.
Led yearly marketing content planning, balancing monthly activation’s with long-term strategies.
- Product Launches & Lifecycle Marketing:
- Worked closely with product and marketing teams to align launches with marketing campaigns, driving visibility and sales.
Trade Shows & Event Marketing:
- Developed and executed creative and marketing strategies for annual trade shows, events, and activation’s.

Sr. Graphic Designer & Web Developer
2017 – 2021
Rancho Dominguez, CA

Revamped the company’s main e-commerce sites, resulting in double digit increase sales since 2017.
Conceptualized and designed multiple emails and social media campaigns to meet marketing objectives & support online sales, support in designing annual catalog(s), and print & digital campaigns.
Designed & executed product sell-sheets and digital flyers for the sales team, vehicle wraps, window graphics and POP/merchandising products.
Designed and distribute web banners and online advertisements for product & branding efforts. Provide graphic services and creative input/design to the overall Marketing Department.
Create and manage product photography / video shoots for print & digital and ensure deadlines are met on time with a quality product.

Create and maintain the company’s branding and advertising for online and in the physical world.
Delivers strategic planning to develop and direct marketing campaigns, layout and design, which led to promote current real estate ventures, which resulted in increase in business totaling 7.5 million in sales.
Create unique designs for web and print, which include finalizing copy and art proofs that focus on ensuring consistency and relevancy to Quillin Construction’s brand story.

Freelance 3D Asset Artist
2012 – 2017
San Diego, CA

3D designing, modeling, and texturing a diverse visual range of in-game weapons and structures.
Successfully create fluid and unique 3d assets, in short turnaround times for two MMORPG games EverQuest and EverQuest 2.
Interface with the editing department and receive feedback and revision requests, resubmitting final, revised work within timeline requirements.

Senior Graphic Designer / Brand Manager
2013 – 2015
Albuquerque, New Mexico

Executed multiple tasks, including planning, developing, and directing advertising efforts for the school’s recruitment of new students.
Created a plan to retain current student body, resulting in 75% retention rate.
Conceptualized strategic initiatives and implemented all marketing of each campaign released.
Generated marketing material within tight deadlines and managed multiple external marketing partners such as radio & television stations, digital marketing firms, and production companies.

Customer Service Executive Administrator II
2009 – 2013
Rio Rancho, NM

Executed multiple tasks, including planning, developing, and directing advertising efforts for the school’s recruitment of new students.
Created a plan to retain current student body, resulting in 75% retention rate.
Conceptualized strategic initiatives and implemented all marketing of each campaign released.
Generated marketing material within tight deadlines and managed multiple external marketing partners such as radio & television stations, digital marketing firms, and production companies.